If you’ve a great offer and have been promoting it properly, you’ll probably be getting site visitors from a number of completely different sources. If in any respect attainable, you’ll wish to customize your landing pages for different audiences. These days it’s essential that your touchdown web page can simply be navigated on mobile devices, as practically 30% of all web activity comes from mobile. It’s been shown that having a cell-pleasant web site can even double your conversions.
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Your landing page ought to appear and feel nice on cellular devices – simple to navigate, fast loading, and extremely clickable. If you need to study more about making your touchdown page mobile prepared, take a look at our guide to creating mobile-pleasant websites. Good landing pages make abundant use of trust indicators, which can indicate to visitors that their offer and model are trustworthy. This may also be done with “Like” counters, which push a more refined form of endorsement through “Likes” and +1s from various social media sites. Some landing pages choose to push their worth proposition to the primary headline and use the sub-heading to discuss the precise software or supply.